Earlier in the week, a blog about self promotion for writers made the rounds. It was titled “Please Shut Up: Why Self Promotion By an Author Doesn’t Work”. I’ll give you all a minute to read it. Go ahead, click over.
Are you back? OK, here’s my issue with the post.
Social media isn’t marketing. Sure, it can be used for marketing. But social media is a tool of engagement. Conversation. Connection.
Yes, Facebook tries to monetize. No, using Instagram may not lead to direct book sales. I know–Klout scores on Twitter don’t translate to your place on bestseller lists, would that they did. Goodreads is a place for readers, not necessarily for authors. Pinterest is a blast, but does anyone buy anything from it? You can use all of these tools, and they may not sell a book.
Frustrating isn’t it?
Or is it? Facebook is the grandfather…
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