The Social Media Conversation

Wicked Cozy Authors

social13Earlier in the week, a blog about self promotion for writers made the rounds. It was titled “Please Shut Up: Why Self Promotion By an Author Doesn’t Work”. I’ll give you all a minute to read it. Go ahead, click over.

Are you back? OK, here’s my issue with the post.

Social media isn’t marketing. Sure, it can be used for marketing. But social media is a tool of engagement. Conversation. Connection.

Yes, Facebook tries to monetize. No, using Instagram may not lead to direct book sales. I know–Klout scores on Twitter don’t translate to your place on bestseller lists, would that they did. Goodreads is a place for readers, not necessarily for authors. Pinterest is a blast, but does anyone buy anything from it? You can use all of these tools, and they may not sell a book.

Frustrating isn’t it?

Or is it? Facebook is the grandfather…

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About Brand Fearless

I'm a social media strategist, storyteller, digital photographer, author, speaker, artist and creative content producer committed to BRANDING my clients fearLESSly, and helping them share their unique visions and missions with the world. I'm a contributing author in the upcoming anthology Rescued Volume 2: The Healing Stories of Twelve Cats, Through Their Eyes. The released March 2017 from FitCat Publishing. I'm also one of the individuals featured in Caleb Vinson's documentary "Who Am I" coming out soon. I hold a master's degree in special education with 15 years teaching experience, and a bachelor's of fine arts in art education, broad-based studies, with minors in history and women's studies. I'm an animal advocate, foodie, wellness activist, political junkie and general lover of anything that gets my creative juices flowing. Follow me on all my social channels and join in the fun!
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