Wicked Wednesday: Post-release Promotion

Which post-release strategy works for you?

Wicked Cozy Authors

It’s Wednesday. Let’s talk craft again today. Last week we talked about what to do before the book comes out. What about afterwards, from the book birthday onward? Wickeds, which post-release strategy do you find most successful in getting the word out about your book? Have you ever poured a lot of time/money/energy into a strategy that bombed? How long do you keep promoting one book before turning to the next one?

Jessie: I like to have launch parties. Mostly because I love to throw parities in general. I pick a theme and then I go a little crazy. My first book, Live Free or Die, has a fire chief as the protagonist and I centered the menu around foods that were smoked, charred and melted. And I held a New Hampshire trivia contest with local wine and a fire extinguisher as prizes. Such fun!

Edith: You gave away a fire extinguisher, Jessie? That’s…

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About Brand Fearless

I'm a social media strategist, storyteller, digital photographer, author, speaker, artist and creative content producer committed to BRANDING my clients fearLESSly, and helping them share their unique visions and missions with the world. I'm a contributing author in the upcoming anthology Rescued Volume 2: The Healing Stories of Twelve Cats, Through Their Eyes. The released March 2017 from FitCat Publishing. I'm also one of the individuals featured in Caleb Vinson's documentary "Who Am I" coming out soon. I hold a master's degree in special education with 15 years teaching experience, and a bachelor's of fine arts in art education, broad-based studies, with minors in history and women's studies. I'm an animal advocate, foodie, wellness activist, political junkie and general lover of anything that gets my creative juices flowing. Follow me on all my social channels and join in the fun!
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